{"id":1029,"date":"2018-12-08T19:34:19","date_gmt":"2018-12-08T18:34:19","guid":{"rendered":"https:\/\/www.die-anwaelte.at\/?post_type=ufaq&#038;p=1029"},"modified":"2018-12-09T14:17:31","modified_gmt":"2018-12-09T13:17:31","slug":"what-does-comparative-advertising-mean","status":"publish","type":"ufaq","link":"https:\/\/www.die-anwaelte.at\/en\/question\/what-does-comparative-advertising-mean\/","title":{"rendered":"What does comparative advertising mean?"},"content":{"rendered":"<style>.ewd-ufaq-post-margin-symbol { background-color: #d0dadd !important; }.ewd-ufaq-post-margin-symbol { color: #899a9f !important; }.ewd-ufaq-post-margin-symbol { border-width: 1 !important; }.ewd-ufaq-post-margin-symbol { border-color: #05151a !important; }.ewd-ufaq-faq-title .ewd-ufaq-post-margin-symbol span { font-size: 20px !important; }div.ewd-ufaq-faq-title h4 { font-size: 16px !important; }<\/style><div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more ewd-ufaq-category-tabs-\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='title' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='asc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/en\/wp-json\/wp\/v2\/ufaq\/1029' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-one ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-1029-YvTRlxOsCl' data-post_id='1029'>\n\n\t\t\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#' role=\"button\">\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >A<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tWhat does comparative advertising mean?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>Comparative advertising means advertising praising. Thereby, one\u00b4s own offer is highlighted and connected with the referral to a person, good or service of one or several explicitly mentioned or at least recognisable competitors. As no one emphasizes disadvantages of one\u00b4s own service, this referral pursues the purpose of highlighting one\u00b4s own offer as being better. The guidelines for comparative advertising contain a catalogue of conditions. If the contained negative prerequisites are fulfilled, comparative advertising is admissible. The UWG implemented this \u201ccatalogue of conditions\u201d with the amendments 2007 and 2015.<\/p><\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\t<\/div>\n\n\t\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A What does comparative advertising mean? Comparative advertising means advertising praising. Thereby, one\u00b4s own offer is highlighted and connected with the referral to a person, good or service of one or several explicitly mentioned or at least recognisable competitors. As no one emphasizes disadvantages of one\u00b4s own service, this referral pursues the purpose of highlighting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","ufaq-category":[45],"ufaq-tag":[],"class_list":["post-1029","ufaq","type-ufaq","status-publish","hentry","ufaq-category-competition-law"],"_links":{"self":[{"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/ufaq\/1029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/ufaq"}],"about":[{"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/types\/ufaq"}],"author":[{"embeddable":true,"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/comments?post=1029"}],"wp:attachment":[{"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/media?parent=1029"}],"wp:term":[{"taxonomy":"ufaq-category","embeddable":true,"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/ufaq-category?post=1029"},{"taxonomy":"ufaq-tag","embeddable":true,"href":"https:\/\/www.die-anwaelte.at\/en\/wp-json\/wp\/v2\/ufaq-tag?post=1029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}