First of all, it has to be investigated whether these charges are legitimate. This can only be determined or at least assessed by consulting a lawyer with experience in competition law. The legal texts are often worded very generally and leave the court a lot of leeway for interpretation. Knowledge of supreme court decisions in...
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Comparative advertising means advertising praising. Thereby, one´s own offer is highlighted and connected with the referral to a person, good or service of one or several explicitly mentioned or at least recognisable competitors. As no one emphasizes disadvantages of one´s own service, this referral pursues the purpose of highlighting one´s own offer as being better....
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